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A recent study from Zillow suggests that potential buyers are more likely to show interest in a property with a floor plan. Let’s take a closer look at why floor plans for home sales are important.
Most buyers scan multiple property listings a day, and you don’t want yours to get lost in a vast sea of competition. Studies show that buyers are more likely to enquire about a property if it includes a professional floor plan.
Floor plans not only provide a lot of useful information about a property; they also enhance the imagination and visualization process for potential buyers.
The visualization process may also help establish an emotional connection between the property and the potential buyers, allowing them to think of it as “their home.”
Finding the right home can be a time-consuming task. People interested in buying a property often spend a large amount of time researching listings, checking prices, and going to viewings.
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You would have no doubt noticed the fact that RealEstate.com.au highlights the fact that a listing has a floor plan in the search results. This is the biggest endorsement of real estate floor plans, as why would they highlight them if floor plans were not something that buyers were wanting to see on a listing?
In fact the Uk’s largest real estate portal RightMove.co.uk conducted research that found out the following about floor plans:
One buyer in their research said, ‘pictures can be deceptive, a floorplan is more definitive.”
Floor plans also create qualified buyers as they are enquiring after not only seeing photographs of the property but also the layout and sizes of the property.
Book a call to find out how partnering with us will give you back your time, as we take all processing and change feedback off your plate.
Marketing Floor Plans for Real Estate
