The decision whether to share our price list on our website or not was a decision I have been debating since we launched our site almost 12 months ago and until recently we had made the choice to leave our price list off and wait for enquiries before we provided a quote.
While it has been working well, and we have gained most of the jobs we have quoted on, I did wonder how many jobs we were losing by keeping our floor plan price list off our website.
Why Would We Lose Clients Not Sharing Our Price List?
It seems strange looking back, that I didn’t add it sooner, as from my own personal experience visiting websites – I want to know how much something costs without the need to enquire. However, for me the decision came down to two points.
The internet is supposed to provide all the information we need at our finger tips, and as people search, they expect answers. By not providing a price I am creating a barrier that a lot of potential clients may not want to overcome – to force people to enquire before they are ready to commit.
- Quality/Price Expectation
Another thing I realised is that if something looks professional and polished then people expect to pay a premium. We have spend a lot of time on our website, and are very proud of the quality of work that we produce, and I expect that people may have visited our website, not found a price list and just expected us to be to expensive – so they didn’t bother enquiring.While we believe that with our real estate floor plans, we provide a high quality product, our price is comparable to most of our competitors. If other companies in our industry are providing their prices and we are not, then based on floor plan quality they start to make assumptions on our price.
We are proud that we are able to provide what we see as an exceptional product at a competitive price, so why would we try to hid that.